Witnessing the evolution of a place over three centuries
Sometimes, great things are easy to go unnoticed. So was the case with Armeno Coffee Roasters, on the border of Northborough and Westborough, Massachusetts. Tucked away in a small building on a side road, it’s easy to drive past without a second glance. But if you stop and go inside, you’ll be quickly rewarded.
The site itself has a long history, stretching back almost three hundred years. The store is on the site of a mill dating back to 1727, adjacent to Smith Pond. Over the centuries, the site operated first as a saw mill before evolving into a grist mill. The namesake stemmed from the next incarnation of the site, into Armeno Cereal Company, before its current iteration as Armeno Coffee Roasters began in 1994.
The store has a great ambiance, with many signs of its past. These range from the original Armeno Cereal Company sign and equipment to storage bins and equipment used in separating wheat from chafe during its earlier years. Beyond the front room where coffee is sold, the middle of the building where the roasting takes place can be seen; you can walk around, checking out the burlap coffee bags from around the world, lots of old wood, and equipment supporting the roasting operation.
The coffee business was the brainchild of Paul Kalenian, who sold it a half-dozen years ago to loyal and trusted employees Chuck Coffman and John Parks. But they’ve continued to grow the business. At this point, there are typically about 50 coffees to choose from, sourced from around the globe and fresh roasted daily to maximize the quality and flavor. These are available for in-store or mail order purchases.
The owners have also diversified; beyond the roasting operations is a temperature- and humidity-controlled room filled with a small but enticing wine selection. Wines are sourced from the world over, while also including local, boutique wineries such as Broken Creek, Zoll Cellars, and Turtle Creek. Armeno’s holds wine tastings most Saturdays (monthly during the quieter summer days), from 1:00-4:00, and offers attendees discounts from 10-20% on individual, half-case, and case purchases.
Also, across the street is the Berberian farm stand, with local produce; combing the two into a single stop can allow for a quiet, fragrant break in an historic building, followed by enjoyably searching for just the right local wine and food for a nice dinner on a Saturday night, all of which supports local businesses and farm-to-table concepts.
The Good Life...
can't exist alone. Places form the setting for your memories. People around us allow experiences to be shared, enriched, and leave us feeling connected and loved.