Lost Shoe Brewery & Coffee Roaster: stepping into history at a new taproom and coffeehouse
Enjoying a mix of small batch coffee, craft beer, and local history at a couple’s new business
It’s so logical, you instantly wonder why more people aren’t doing the same thing: a brewery and taproom that also roasts and serves its own coffee. Brilliant. And perfect.
When I ran across an upcoming launch of a new brewery and coffee roaster launching in Marlborough, Massachusetts, it made so much sense from a business standpoint: the facilities are largely the same, so you’re only paying for the coffee-specific equipment and supplies, and some added staffing costs; it’s nicely efficient. Plus, the customers who appreciate you for one side of your business are probably going to check you out for the other side as well, or at least pass along word of mouth.
I’d been keeping my eye out for this place to open, and it seemed to go on forever, until I wondered if it actually would ever launch. In fact, I stumbled across it only by accident, based on other plans falling through and finding myself bored on a Saturday and fishing for something to do. It’s been a while since I’ve been as happy to have misfortune smile down on me.
As I read more about the new business, the backstory became more interesting and a genuinely nice story. The owners, JP and Melynda Gallagher, are trying to carve out lives for themselves. They’re not frat buddies who just want to drink for free, or some international brewing conglomerate bankrolling a a new subsidiary. They’re a couple who grew up in town. He home brewed but has tried to learn to do this at scale by attending the American Brewers Guild. She’s just as passionate about coffee, putting in time at the Coffee Lab International School of Coffee, passionate about her own niche rather than, for example, just doing the books for his business.
Their familiarity with their roots shows up heavily in the business. There are paintings of the town’s factories from her grandfather, Curtis Whitney, a WWII veteran and painter; Whit’s Way, one of the beers, has gotta be named after his grandfather; Downtown John Brown, another beer, is named for John Brown. His famed abolitionist raid on Harper’s Ferry in the run-up to the civil war took place in Virginia. But after an odd series of events, the town’s bell, referred to as “the second most important bell in America”, eventually ended up in downtown Marlborough. And the business itself is an ode to the town’s previously numerous shoe factories.
However, it took tremendous perseverance to ever open. The coffee roaster added more permitting, which was of particular concern to the town because of some prior challenges with a previous roaster that caused bad odors to hang over downtown. While the town was just looking out for its broader citizenry and business base, it still added more hurdles for a small business and new entrepreneurs trying to get something exciting started.
Despite being there on opening day, things were going surprisingly well. Lines weren’t bad, despite the place being largely filled late in the afternoon. With any new launch, there are stresses and unforeseen gaps to address. But we weren’t seeing any breakdown or problems. In fact, not only were the customers all smiling, but the owners were as well, as they flew around tending to everyone. So, too, were the staff, looking happy to be a part of an exciting moment.
The vibe of the place was casual and friendly, with some interesting accents. There were also parents there with kids, and adults from their 20’s to their 60’s, and some games available for patrons. The beers, too, were solid. The lineup will almost triple from the initial six offerings, but starts off with something for everyone, from a kolsch to an IPA to a brown ale to a coffee stout, and a couple more. Coffee options also start out limited, but include a refreshing cold brew and espresso, in addition to a couple of hot coffee options, and will grow in the future. My favorite was the New Pair of Brews stout with their coffee, which made it pleasantly difficult to tell whether I was having a beer or a cold brew. They don’t sell food, but you’re free to bring your own; a couple of snacks will be coming soon.
All in all, this place is great. It’s a feel-good story about a younger couple trying to make a go of things and chasing their dreams while supporting each other’s. It’s a fresh, one-of-a-kind option for morning or mid-day coffee, and a tasty after-work or weekend beer. So, if you find yourself in Massachusetts’ MetroWest region, walk in, check it out, and get off your feet for a couple of hours of casual fun.
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